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Global Sustainable Investement Alliance

Since 2010, the US has also seen a notable rise in community investing. Consumer demand and campaigns persuading retail and other customers to “Move Your Money” from the large banks tarnished by the recent financial crisis boosted deposits in community-oriented banks and credit unions. Community development bank assets were up to US$ 30.1 billion at the outset of 2012, a 73-percent increase since 2010. Community development credit unions experienced similarly strong growth, up 54 percent since 2010 to US$ 17.1 billion. Sustainable investing in the US is more than holding its own. From 1995, when USSIF first measured the size of the US sustainable investing market, to 2012, the sustainable investing universe has increased 486 percent, while the broader universe of assets under professional management in the US has grown 376 percent. Despite the increasing recognition that incor- poration of ESG analysis helps address risks to long-term shareholder value, it is interesting to see that much of the growth in sustainable investment is rooted in ethical considerations. In its 2011 survey, US SIF found that client demand and values were the reasons most commonly cited by managers for the motivations of engaging in sustainable investing. Positive screening or best-in-class approaches are significantly more prevalent in the US compared to the other regions


Global Sustainable Investement Alliance
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